What started as a sizing solution has taken off in the age of data-driven health, with Bodd now planning to bring its non-invasive body scanners into pharmacies, gyms and more
Bodd, a Melbourne-based startup behind non-invasive 3D body-scanning technology, has raised $15 million in new funding.
The funding was first reported by the Australian Financial Review (AFR), which noted that U.S. investor Blue Sky Capital and Ellerston Capital led the oversubscribed round.
Previously, the startup raised $5 million in early 2023.
Bodd plans to use the capital to establish a physical presence in the U.S. and deepen its reach across aviation, defence and healthcare. The company recently secured a contract with United Airlines and is also set to expand in the U.K. and the Middle East in several verticals, including law enforcement.
But beyond aviation and defence, Bodd is moving into consumer health, with plans to bring its body-scanning devices into Australian pharmacies to support weight-loss patients on GLP-1s. The devices can capture measurements such as body fat percentage, BMI, water retention and other health indicators.
Interestingly, Bodd didn’t start as a health tech company. Founders Rob Fisher and David McLaughlin originally built the platform to solve sizing challenges tied to their made-to-order clothing business. The team sold that arm in 2023, according to AFR.
In the fitness space, Bodd says its smart body data can strengthen member relationships and add more intelligence to training and nutrition programs. The platform can also capture vitals like blood pressure and heart rate, and measure full-body range of motion to support early injury detection and prevention.
“You’ll see (Bodd) very soon in a number of different pharmacies in different parts of the world,” Bodd CEO Rob Fisher said in a recent interview with Amazon Web Services executives, noting that the platform’s infrastructure is built on AWS.
“We’re bridging the gap between a conventional appointment with your GP and a telehealth appointment, which is done completely virtually,” he said.
Body-scanning tech is already gaining traction in the U.S. fitness market, with operators using it as a way to engage, attract and retain members and support them on their health journeys. Anytime Fitness features Evolt scanners to give members detailed composition data to inform coaching plans, while Snap Fitness has teamed up with Spren to offer AI-driven body scans via smartphones.
