Barry’s RIDE x LIFT Expands Internationally to Germany
The popular workout brand’s cycling and strength class will launch in Frankfurt, Germany
Barry’s, known for its high-energy interval training, is launching internationally in Frankfurt, Germany. Having originated in 1998 in Los Angeles, the introduction of RIDE x LIFT in Germany marks the brand’s first international expansion of this class outside of the U.S.
RIDE x LIFT is currently only offered in two U.S. locations: Chelsea, New York City, and West Hollywood. The expansion marks Barry’s commitment to not only expanding its signature workout globally, but also its new modalities.
Joey Gonzalez, Global Co-CEO of Barry’s, commented, “Our clients have been loving our RIDE x LIFT concept in the U.S., and we are so excited to be opening our first international studio in Frankfurt! Our mission is to transform lives worldwide, and we believe that broadening our offering internationally to be more inclusive to those who seek low-impact cardio will help us achieve our goals on a larger scale.”
RIDE x LIFT is a 50-minute class that integrates Barry’s signature strength training with a low-impact cardio workout on a bike, replacing the treadmill typically used in Barry’s classes. The workout format follows Barry’s philosophy of focusing on specific muscle groups each day, similar to the original workout. Users can adjust the speed of the bike and the weight of their equipment for a customizable experience.
Barry’s new RIDE x LIFT classes will be offered at its existing studio in Frankfurt, located at Opernpl. 14, 60313 Frankfurt am Main. To celebrate the launch, Barry’s is offering several promotions at the Frankfurt location, including a “First Ride On Us” deal that allows newcomers to experience the RIDE x LIFT workout free of charge. Classes are available starting at €28 per session.
In an interview with ATN last summer, Gonzalez noted that Barry’s could quadruple its studio footprint in the U.S. before 2030, putting the brand at around 200 domestic studios. The brand continues to expand internationally, with its newest locations in Israel, Bahrain, Barcelona, Egypt, and the UAE.