Backed by Julianne Hough, Blender Bites Launches US Retail Expansion
The organic frozen smoothie brand achieved record-breaking revenues in June and will now be available in Walmart locations nationwide
Blender Bites, a female-founded at-home frozen food brand that allows consumers to add a liquid of their choice to quickly create a fresh smoothie, has just entered the U.S. market, debuting in 1,600 Walmart locations across the country. The brand has also caught the eye of actress, singer and dancer Julianne Hough, a brand partner and investor, who has also invested in Therabody.
Earlier this summer, Blender Bites announced it achieved record-breaking revenues of $918,509 and had its largest month in sales to date.
The one-step, cube-shaped products are made with functional ingredients like organic fruits, greens, probiotics, vitamins and adaptogenic mushrooms and are organic, gluten-free, dairy-free and soy-free. Packaged as little pucks, the Blender Bites are convenient for at home or on the go.
For those seeking a “better for you” treat, Blender Bites also offers one-step Frappes with 50% less sugar, calories and carbs than a traditional frappe drink while incorporating probiotics and collagen.
“I couldn’t be more thrilled about Blender Bites’ arrival in the US,” Hough said of the Canadian company. “The dedication to health-conscious innovation, combined with the commitment to bringing accessible wellness options, resonates with me deeply.”
Walmart stores and Walmart.com will stock three of Blender Bites’ one-step Smoothie selections, such as Liquid Sunshine with vitamin D, Daily Defen-C with immune-boosting probiotics and Power Berry, a blend of seven organic greens and B vitamins. The mega retailer will also sell Blender Bites’ Mindful Mocha and Caramel Collagen, both from the one-step Frappes line.
“We are thrilled to bring Blender Bites to Walmart’s vast network of stores across the U.S.,” said Chelsie Hodge, the company’s CEO and founder. “Walmart has shown incredible support of our brand and has shown true collaboration over the past 18 months. This opportunity is by far the most significant in our company’s history, and it represents a transformative step towards our goal of becoming a household name in the frozen food and beverage category.”
Hodge started the company in 2017 to provide an easy and affordable smoothie solution in the form of a pre-portioned puck using nutritious ingredients.
In an interview with Food in Canada, Hodge shared that COVID-19 increased demand for Blender Bites’ products, as consumers were seeking items with vitamins that supported health and immunity.
Looking ahead, Hodge confirmed to Athletech News that Blender Bites plans to expand to other products in 2024 and is interested in developing new items that are aligned with its mission to create healthy, functional and convenient frozen food products.
