ATN

About Nick Keppler

Nick Keppler is a freelance journalist, writer and editor. He enjoys writing the difficult stories, the ones that make him pore over studies, talk about subjects that make people uncomfortable, and explain concepts that have taken years to develop. Nick has written extensively about psychology, healthcare, and public policy for national publications and for those locally- based in Pittsburgh. In addition to Athletech News, Nick has written for The Washington Post, The Daily Beast, Vice, Slate, Reuters, CityLab, Men’s Health, The Gizmodo Media Group, The Financial Times, Mental Floss, The Village Voice and AlterNet. His journalistic heroes include Jon Ronson, Jon Krakauer and Norah Vincent.

TIDL Sport-Conor McGregor

Conor McGregor Endorses Plant-Based Athletic Performance Product TIDL Sport

Using the pain relief and anti-inflammatory effects of menthol, the makers of TIDL Sport claim it can ease post-workout stress.

sporting-good-stores-supply-chain-news

Sporting Good Stores Need Faster Supply Chain

The report states diminished role of sporting good stores & increased importance of online ordering means product supply chains need reevaluation.

soulcycle bike-peloton alternatives

Peloton Alternative 2021: The Best Equals

These Peloton Alternatives- SoulCycle, Bowflex, NordicTrack, Echelon, Myx and ProForm also make attractive smart bikes that are worth considering.

Tonal-x-Nordstrom-Nordstrom-Athletech News

Tonal Nordstrom Deal for Fitness Device Trial Finalized

Nordstrom will allow customers to try Tonal, the high-tech home workout system in “a 50-square-foot concept.

Cybex Defective Machines

Faulty Cybex Fitness Equipment Cost Company $7.95M

Fitness equipment maker Cybex International Inc. knew that parts in the arm curl and press machines it once sold had defects.

digital-fitness-leaders-news

Digital Fitness Sees Nike, Zwift, Peloton Leading Way

Use of digital fitness services bloomed after lockdowns and many facets in this transition are irreversible. Audiences are found online now.

smartwatch-market-facebook-2022-news

Smartwatch Market to See Facebook in 2022

Facebook's goal appears to just get a foothold in the crowded smartwatch market, which is predicted to grow to $96 billion by 2027.

Beachbody SPAC merger

Beachbody and Myx Fitness to Combine in $3B SPAC Business

Beachbody will combine in a three-way merger with blank-check company Forest Road Acquisition Corp. and Myx Fitness, which makes connected bicycles in $3B SPAC Business.

McKinsey & Company Fitness Report

McKinsey & Company Discusses Athleisure, Sustainability and the “Physical Activity Gap” in Their Annual Report

Key Takeaways from a report released by the World Federation Sporting Goods Industry and McKinsey & Company Sporting Goods Industry Report.

gyms-and-fitness-centers-30b-govt-aid-news

Gyms and Fitness Centers May Get $30B Govt. Aid

Gyms and fitness centers would be able to apply for grants to recoup up to 45 percent of 2019 revenue or $20M to replace lost 2020 revenue.