Fitness in Flux: How 2024 Redefined & Set the Stage for 2025
As consumer demands shift, 2024 is laying the groundwork for a more innovative and personalized fitness landscape in 2025.
End-of-Year Checklist: Must-Dos for Fitness Business Owners
As 2024 winds down, fitness studio and gym owners reflect on the past year and strategize for a strong start to 2025.
Recovery Redefined: How 2024 Transformed Fitness and Wellness
From cryotherapy to wearables, recovery transformed from a trend to a cornerstone of fitness and longevity
These Wellness Tech & Recovery Products Are Driving the Market
The wellness market is booming, with brands revolutionizing longevity and recovery through contrast therapy, red light technology, and more.
The Hydration Factor: How Gyms Are Improving Member Experience with Water
With 75% of Americans chronically dehydrated, gyms are taking steps to make hydration an essential part of the member experience
The Booming Business of Hot & Cold
With the sweeping industry shift to wellness, centuries-old practices like saunas, cold plunges and bathhouses are making a rousing resurgence
Fitness Premier’s Small-Market Strategy: How Community Focus & Strategic Real Estate Drive 30% Growth
Fitness Premier takes a holistic approach to community building, engaging both within their gym walls and beyond.
Personal Training Franchise Expands to Meet Rising Demand
Explore how Josh York's mobile training franchise is adapting to market demands and offering career advancement for trainers
For Gyms & Clubs, Massage Chairs Offer High Value in the Wellness Era
Leading gym chains such as EoS Fitness and Crunch are making Human Touch massage chairs a key part of their overall recovery packages.
Disruptive Fitness Brand Legacy To Open Flagship Studio in Miami
The brainchild of Manning Sumner, who has trained the likes of Kevin Durant and James Harden, Legacy offers an innovative take on group fitness.
