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About Joy Keller

How Fitness Brands Can Win in the Era of AI, VR & Wearables

Industry experts explore the impact of technologies on modern fitness, offering practical strategies for fitness professionals.

Jennifer Cohen

Jennifer Cohen Teaches Habit Stacking for Optimal Goal-Setting

Cohen, a celebrity fitness trainer and entrepreneur, shares how simple habits can lead to significant improvements in health and performance.

Trainers gathered in a gym

How To Transition From Gym Operator to Strategic Leader

Explore inspiring stories of fitness entrepreneurs who have transitioned from hands-on operators to strategic business leaders.

Young woman with kettlebell over head

How Ladder Fitness Coach Lauren Kanski Went From Pre-Med to Kettlebells

Lauren Kanski, a founding coach at fitness app Ladder, uses innovative techniques to shape strength training and women’s health.

How To Harness ‘The Gouge’: Navy SEAL Shares Insights for Fitness Pros

In an exclusive interview, Bob Harward discusses how fitness professionals can integrate the gouge into their coaching and management styles.

Young Black woman doing a double kettlebell hold

Is MADabolic the Best Group Fitness Workout for You?

Discover the key differences between MADabolic workouts and traditional workout methods, and which is right for you.

How To Train for Hyrox: 5 Strategies To Dominate the Fitness Race

Training for Hyrox? Learn how to combine endurance, strength and functional fitness to dominate the competition, with expert insights.

MADabolic Partners With Macrostax To Add Personalized Nutrition Plans

Strength-driven interval training franchise Madabolic has launched a strategic brand partnership with nutrition app MacroStax.

Man wearing pride t-shirt and doing a pull up at a gym.

The OUT Foundation Works To Make Fitness Inclusive for LGBTQ+ Members 

The OUT Foundation is leading efforts to ensure that fitness environments across the nation are inclusive and welcoming.

Trainer Talks: Daniell Jenkins Builds Strength Through Adversity

After a life-altering event, Daniell Jenkins found healing in fitness, leading to her role as an Anytime Fitness gym owner and trainer.