The Wearable Set to Shape Baseball Training
Boston-based Pison has set out to transform baseball training with a new wearable device to give players an edge.
Orangetheory’s Annual Transformation Challenge Returns
Orangetheory's 8-week 2025 Transformation Challenge has kicked off, centered on body fat reduction and muscle gain.
Pvolve & Jennifer Aniston Kick Off 2025 with Strength Challenge
Pvolve’s has launched 'Strength Redefined,' a six-week workout program inspired by Jennifer Aniston’s fitness routine.
EoS Fitness Levels Up with Cute and Motivational Mascot
Rapidly growing HVLP operator EoS Fitness has debuted Will Power, a cute new mascot headlining its new brand evolution.
Tech Titans: How Fitness Brands Are Transforming Workouts With Data & Smart Equipment
Can data help clients and members stick with the program? There are endless fitness options to help find an answer.
Strength, Saunas & Supplements to Lead 2025, Life Time Finds
Life Time's 2025 Wellness Survey reveals key trends in health and fitness, giving a glimpse at what's top of mind for consumers.
Planet Fitness Targets New Members with Strength Equipment
Planet Fitness has kicked off a limited-time offer for new members as it makes strength equipment upgrades at U.S. locations.
Gut Health Takes Center Stage at LongevityFest 2024
Dr. Peter Attia and Pendulum co-founder and CEO Colleen Cutcliffe, PhD, headlined a discussion on gut health at LongevityFest 2024.
Resolutions to Results: 24 Hour Fitness Unveils New Campaign
24 Hour Fitness is inspiring healthier lifestyles with its new "Your Move" campaign, highlighting its personal training and class offerings.
Planet Fitness Invests in Future with $1M+ to Boys & Girls Clubs
Planet Fitness donated over $1M to Boys & Girls Clubs in 2024 and plans to expand its 'Mini Judgement Free Zones' in the new year.