Courtney Rehfeldt

About Courtney Rehfeldt

Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.

women gathered together in a group

Coral Raises $4.1M for Perimenopause & Menopause Care

Digital health tech startup Coral has secured $4.1 million as it launches a platform for women navigating perimenopause and menopause.

a person typing on a laptop

Shed Partners with HSA/FSA Platform Truemed

Consumer can now purchase Shed's nutrition and supplement products with their pre-tax HSA and FSA funds on Truemed.

person hopping on virtual call

Dietitian Live Partners with 24 Hour Fitness

Following a successful pilot program, 24 Hour Fitness is expanding its partnership with Dietitian Live so members can access virtual RDs.

an image of Kim Kardashian

Nike & Kim Kardashian Collaborate To Launch NikeSkims

Kim Kardashian and Nike are joining forces to launch NikeSkims this spring at select retailers and online, with a global rollout in 2026.

a WNBA branded basketball on top of various bills

WNBA Searches Surge 322%, Signals Major Market Opportunities

A new report from Redtorch finds that searches for the WNBA have surged 322% in 2024, presenting several opportunities for brands.

a new Planet Fitness member learning about the gym from a PF employee

Planet Fitness Celebrates Heart Health Month With Special Deal

Fitness giant Planet Fitness has released a new limited-time offer for new members during Heart Health Month.

a person on a pickleball court holding a paddle

Pickleball Perk: Helping Cancer Survivors Thrive

New pickleball perks? A pilot study reveals the power of pickleball for cancer survivors, such as increased physical activity and connection.

a woman sitting inside a Perspire Sauna Studio

Perspire Sauna Studio Expands Its California Roots

Infrared and red light sauna franchise Perspire Sauna Studio is adding 13 new locations in California following new franchise agreements.

paper hearts on a yellow wall

Retro Fitness, Orangetheory & More Rally for Heart Health

Several fitness and wellness brands, including Retro Fitness, Orangetheory Fitness and Daily Harvest, are supporting Heart Health this month.

courts at Ace Pickleball Club

Ace Pickleball Club Set To Open 25–30 New Locations

Indoor pickleball franchise Ace Pickleball Club has entered 2025 with momentum and plans to open 25-30 new clubs by the end of the year.