Torque Fitness Launches The Tank M3: A New Era in Push Sleds
Torque Fitness has just launched The Tank M3, a powerhouse of a push sled with an eye-catching design and enhanced user experience.
Velites Becomes Official Grip & Jump Rope of the CrossFit Games
CrossFit and Velites have signed a three-year partnership, which will see a line of co-branded jump ropes, grips and more.
Hims & Hers Acquire California Peptide Facility
The health and wellness platform has acquired a U.S.-based peptide facility to support its personalized care offerings.
Celsius Acquires Female-Focused Alani Nu for $1.65B
Celsius has acquired Alani Nu in a $1.65 billion deal that will advance its energy drink category forward.
Mascot Magic? EoS Fitness Reports Early Wins With Campaign
Will Power, the fun new mascot of EoS Fitness, is driving new engagement in a marketing move rarely seen in the fitness industry.
Welltory Named to Deloitte’s 2024 Technology Fast 500
All-in-one wellness app Welltory has scored a spot on Deloitte's 2024 Technology Fast 500 for its impressive revenue growth.
Technogym Pivots to Life Science With New Vision: Healthness
TechnoGym is ushering in a new era—Healthness—driven by years of data collection that will fuel prevention and prescriptive training.
NYC’s Premier Running Studio Acquired by FitLab
Fitlab has acquired Mile High Run Club, a NYC-based treadmill training concept, adding it to its growing fitness and wellness portfolio.
Cronometer Expands Health Tracking With CGM Data Integration
Nutrition and health tracking app Cronometer has added CGM data integration, which is shaping up to become a hot app feature.
Flex Adds amp to Its Lineup of HSA & FSA-Eligible Fitness Brands
amp has teamed with Flex so consumers can use their HSA andFSA funds on its new, at-home AI-powered strength training device.