How Gyms Can Turn Dead Space Into Profit With Connected Fitness Equipment
Echelon can turn any unused or unoccupied area into an asset for both gym operators and fitness enthusiasts
OPTYO Uses Hybrid Marketing Approach To Help Fitness Brands Scale Fast
OPTYO has facilitated over one million product sales for startup brands in the fitness, sports performance and recovery spaces.
How Les Mills & Its Gym Partners Are Meeting Fitness Trends in 2024
Les Mills' plan includes the brand's Limited Edition Collection of science-backed workout programs, driven in large part by Gen Z.
Why Vibration Training Is More Than Just a Powerful Activation & Recovery Offering
Power Plate continues to deliver fitness in efficient ways with its unique whole body vibration technology
REP Fitness Brings Home Gym Excellence to Commercial Market
A mainstay in the home gym equipment space for over a decade, REP is entering the commercial fitness market in a big way.
Red Light Method Taps Walla Software To Support Booming Franchise Growth
Red Light Method founder Allison Beardsley points to Walla's highly personalized and easy-to-use software as a key reason for her brand's early growth.
With Dumbbell-Kettlebell Hybrid, TRX Eyes a Strength Training Revolution
TRX has big plans for Ybell, a fitness equipment brand it acquired that's famous for developing a kettlebell-dumbbell hybrid.
BeaverFit’s Attention to Detail Separates It From the Equipment Supplier Pack
BeaverFit has quickly become a trusted equipment and design partner for some of the biggest brands in boutique fitness.
Why Vertical Climbing Machines Are a Must for Gyms & Studios in 2024
VersaClimber machines are low-impact, fun, effective and portable, ticking off many boxes for fitness operators in the post-pandemic environment.
Fireside Chat: SWTHZ’s Jamie Weeks on Disrupting Fitness & Wellness
Jamie Weeks, a highly successful Orangetheory Fitness franchise owner before founding SWTHZ, shares his candid thoughts on the business of franchising.
