How Les Mills & Its Gym Partners Are Meeting Fitness Trends in 2024
Les Mills' plan includes the brand's Limited Edition Collection of science-backed workout programs, driven in large part by Gen Z.
Why Vibration Training Is More Than Just a Powerful Activation & Recovery Offering
Power Plate continues to deliver fitness in efficient ways with its unique whole body vibration technology
REP Fitness Brings Home Gym Excellence to Commercial Market
A mainstay in the home gym equipment space for over a decade, REP is entering the commercial fitness market in a big way.
Red Light Method Taps Walla Software To Support Booming Franchise Growth
Red Light Method founder Allison Beardsley points to Walla's highly personalized and easy-to-use software as a key reason for her brand's early growth.
With Dumbbell-Kettlebell Hybrid, TRX Eyes a Strength Training Revolution
TRX has big plans for Ybell, a fitness equipment brand it acquired that's famous for developing a kettlebell-dumbbell hybrid.
BeaverFit’s Attention to Detail Separates It From the Equipment Supplier Pack
BeaverFit has quickly become a trusted equipment and design partner for some of the biggest brands in boutique fitness.
Why Vertical Climbing Machines Are a Must for Gyms & Studios in 2024
VersaClimber machines are low-impact, fun, effective and portable, ticking off many boxes for fitness operators in the post-pandemic environment.
Fireside Chat: SWTHZ’s Jamie Weeks on Disrupting Fitness & Wellness
Jamie Weeks, a highly successful Orangetheory Fitness franchise owner before founding SWTHZ, shares his candid thoughts on the business of franchising.
Why Water-Filled Punching Bags Are the Future of Boxing Fitness
Aqua Training Bags have become a staple in major boutique and big box gyms due to their durability and ease on people's joints.
Fireside Chat: Wodify’s Brendan Rice on Hybrid Fitness Misconceptions
Rice shares his thoughts on what a successful digital strategy actually looks like for gyms and studios, including whether brands should create their own content.
