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About Athletech Studios

CoverMe

Recruiting Like It’s 2005 Is Costing Fitness Operators

As the labor market modernizes, CoverMe replaces fragmentation with connected, real-time workforce management. The industry’s biggest operational risk isn’t member […]

Freemotion selectorized

How To Design an Inclusive Strength Floor

Freemotion provides the equipment and plan to help operators create an inviting strength training experience 

Bon Charge blanket

How Bon Charge Is Winning Over a Generation That Questions Everything

With science-backed technology, portable design and frictionless integration, Bon Charge aligns with younger wellness consumers

Alpha Fit club new offerings

Alpha Fit Club’s New Strength & Cardio Classes Are a Brand Statement

Alpha Strength and Alpha Flight reflect Alpha Fit Club's strategy to meet evolving member goals from heavier lifts to long-distance runs

WellnessSpace Brands

How to Deliver Premium Recovery Without the Operational Drag

As recovery becomes table stakes, the real question is how to balance premium experiences with efficient operations. Successful clubs are […]

Human Touch

Meaningful Experiences Are the New Service Driving ROI

How recovery hardware is redefining member engagement, retention and long-term value inside modern fitness facilities. In today’s crowded fitness market, […]

Zenoti powered studio

The AI Playbook for Fitness and Wellness Professionals

Zenoti's Dheeraj Koneru explains the intricacies of AI and how brands across the fitness and wellness industry can best deploy it

Aldous & Associates

Why the Most Forward-Thinking Gyms Are Rethinking Collections 

How a long-ignored part of the member lifecycle is becoming a strategic lever for retention and revenue. For most fitness […]

How Pari Passu Venture Partners Is Reshaping Health and Wellness Investing

A closer look at how investors behind Function Health, Ammortal and Blueprint have created a model that gives accredited operators […]

Kinotek wearable shows longevity

Getting Started with Longevity: New Technology for Fitness Providers

How measuring movement health with Kinotek enables fitness businesses to unlock longevity-related revenue in multiple ways