Gatorade Goes Low Sugar, Tapping Into a Booming Market
Gatorade is the latest — and perhaps the biggest — brand to lean into growing consumer demand for better-for-you drinks.
ISSA Lands Exclusive Deal To Scale Personal Training in India
Global certification giant ISSA will serve as Cult.fit’s exclusive certified personal trainer education provider in India.
Whoop Plans Hiring Spree Across Departments
Whoop plans to add more than 600 roles this year, nearly doubling its workforce as part of a push to "own" the health-monitoring category.
The Supplement Industry Is Getting a New Independent Certification Program
Supplement products that meet or exceed 95% of their labeled active ingredient claims will earn a "Tested by SuppCo" certification.
Alo Partners With Female-Owned Fitness Studios for Women’s Day Activation
To celebrate International Women’s Day, Alo is hosting classes at over 100 female-owned fitness studios across nine different countries.
Legislators Push To Create a Mens’ Health Department in US Government
If passed, the State of Men’s Health Act would establish an Office of Men’s Health within the U.S. Department of Health and Human Services.
To Reach Female Fitness Consumers, Personalization Is Key, Execs Say
The industry still has work to do to personalize the fitness and wellness experience for female consumers, executives said at the Connected: Health and Fitness Summit.
Doctors Are Deeply Divided When It Comes to Longevity Protocols
A new survey reveals which supplements, medicines and lifestyle interventions doctors personally use — from vitamin D to routines costing over $1,000 per month.
GoodLife Fitness, Canada Basketball Strike Wide-Ranging Partnership
Canada Basketball is entering into a multiyear partnership with GoodLife Fitness that includes complimentary gym memberships stage joint activations.
Crunch Fitness Accelerates Expansion Pace, Plans 100 New Gyms This Year
Crunch Fitness boosted its leasing activity nearly 50% year-over-year and added 91 locations in 2025, according to CoStar data.
