Having a Younger Biological Age Is Linked to Better Brain Health
A preliminary study found that having a lower biological age compared to chronological age is associated with decreased risk of stroke and better cognitive performance.
Thorne Scraps At-Home Kits, Plans Biomarker Testing
Supplement giant Thorne is scrapping its at-home test kits, instead looking to invest in biomarker testing for more personalized insights.
Former Hims Execs Are Betting on the Fiber Boom With Sweetener Pouches
Hims co-founder Hilary Coles and former marketing head Emily Boschwitz have launched Poca, a fiber-filled, zero-calorie syrup sweetener.
UK Groups Push To Make Gyms Safer for Women
ukactive and Sport England have created a playbook to help fitness facilities establish more welcoming spaces for women and girls.
Gatorade Goes Low Sugar, Tapping Into a Booming Market
Gatorade is the latest — and perhaps the biggest — brand to lean into growing consumer demand for better-for-you drinks.
ISSA Lands Exclusive Deal To Scale Personal Training in India
Global certification giant ISSA will serve as Cult.fit’s exclusive certified personal trainer education provider in India.
Whoop Plans Hiring Spree Across Departments
Whoop plans to add more than 600 roles this year, nearly doubling its workforce as part of a push to "own" the health-monitoring category.
The Supplement Industry Is Getting a New Independent Certification Program
Supplement products that meet or exceed 95% of their labeled active ingredient claims will earn a "Tested by SuppCo" certification.
Alo Partners With Female-Owned Fitness Studios for Women’s Day Activation
To celebrate International Women’s Day, Alo is hosting classes at over 100 female-owned fitness studios across nine different countries.
Legislators Push To Create a Mens’ Health Department in US Government
If passed, the State of Men’s Health Act would establish an Office of Men’s Health within the U.S. Department of Health and Human Services.
