Augie’s Quest Partners With Key Fitness Industry Groups in Fight To End ALS
ALTA Technology Group and the Fitness Technology Summit have signed on as co-hosts for this fall’s Augies Quest BASH event, created thanks to the efforts of Life Fitness founder Augie Nieto
Augie’s Quest, a fundraiser in honor of fitness industry icon Augie Nieto, is partnering with ALTA Technology Group and the Fitness Technology Summit to host Augie’s Quest BASH this fall. The sides made the announcement this month to coincide with ALS Awareness Month in May.
The event will be held in concert with the 12th annual Fitness Technology Summit at Caesars Palace in Las Vegas on October 21 – 24, 2024.
Nieto, who founded and served as CEO of Life Fitness and has been credited for growing that brand and others such as Lifecycle and Octane Fitness, was diagnosed with amyotrophic lateral sclerosis (ALS) in 2005. The progressive neurodegenerative disease attacks cells in the brain and spinal cord, taking away the ability to walk, talk, eat and eventually breathe.
Nieto passed away last year from the disease at 65. During his years of advocacy, he raised $200 million for ALS research.
This fall’s Augie’s Quest BASH event will focus on the advancements in ALS research that were made possible by past support.
The event will also honor 24 Hour Fitness founder Mark Mastrov with the first-ever Augie Nieto Fitness Legacy Award. Mastrov, who also serves as principal of New Evolution Fitness Company and founder of Crunch 2.0 Global, is being recognized for engaging the fitness industry following Nieto’s diagnosis.
“When Augie was first diagnosed, Mark chaired our first BASH fundraiser, encouraged the global fitness industry to support our quest, and paved the path for our critical work,” said Augie’s Quest co-founder and president Shannon Shryne. “No one is more deserving of this honor.”
Al Noshirvani and Tara Levitt of ALTA Technology Group and the Fitness Technology Summit are co-hosting the event and buying tickets for conference attendees, who will be invited to Augie’s Quest BASH as part of their conference ticket. Ticket and sponsorship donations will also be available.
“We are proud to support Augie Nieto’s legacy and the important work to find a cure for ALS,” said Noshirvani, who serves as co-founder and managing partner of ALTA and the Fitness Technology Summit.
The Fitness Technology Summit will launch two new education tracks for Business Marketing and Technology in addition to partnering with Augie’s Quest.
