These Brands Are Redefining Fitness & Wellness. Meet Them in NYC

Learn more about the brands set to showcase their products at ATN’s Innovation Summit this June in New York City

The inaugural ATN Innovation Summit is right around the corner, bringing top executives, fitness leaders and wellness visionaries to New York City for two days of impactful content.

The Innovation Summit isn’t just about the content, though 

The Summit will feature two experiential lounges stocked with the latest in fitness equipment and wellness modalities, spanning strength training, recovery, AI-powered tech and mindfulness. In each lounge, you’ll get a chance to test products, learn how they can transform your businesses, and speak with execs and experts. 

Innovation Lounge: Top-tier brands showcase the most groundbreaking products and services in fitness and wellness. This experiential space allows attendees to interact directly with the latest innovations while providing valuable networking opportunities with executives across multiple industries.

Wellness Lounge: This exclusive space showcases the latest in wellness innovation while providing a dynamic setting for networking. The Wellness Lounge offers a unique opportunity to connect with top decision-makers in wellness, recovery and hospitality.

ATN breaks down the brands and products you’ll experience on June 17-18 in NYC (secure your ticket here to make sure you don’t miss out!):

• 

  Aescape 

  Aescape is a pioneering lifestyle robotics company revolutionizing the wellness industry by introducing AI-powered, robotic massage experiences. Already found in select Equinox locations, upscale hotels and country clubs, Aescape is redefining self-care as a consistent, accessible and personalized experience. The Aertable adjusts for a customized fit, while the Aerscan maps your body’s muscle structure and the Aerpoints replicate the seven touch techniques of a skilled therapist.

  • Where You’ll Find Them: Innovation Lounge
  • What You’ll Experience: Feel the future of massage technology with a 10-minute Aescape demo.

• 

  Am-Finn

  Am-Finn takes wellness and recovery seriously. The company offers a suite of modular, pre-cut or hand-finished commercial saunas and steam rooms. Its latest product, the Am-Finn Frost Locker, offers cold therapy at temperatures as low as 40 degrees and subtle humidity levels. The first-of-its-kind product is designed to replace nitrogen cabins and traditional cold plunges. 

  • Where You’ll Find Them: Wellness Lounge
  • What You’ll Experience: Step inside the Am-Finn Frost Locker and feel a new way to embrace cold therapy.

• 

  Ammortal

  The Ammortal Chamber delivers rapid recovery, improved mood, a boosted natural defense system, and reduced pain and fatigue through stacked wellness technologies. Ammortal modalities include red and near-infrared (NIR) light photobiomodulation, molecular hydrogen, multi-wave pulsed electromagnetic and pulsed electric fields, and full-spectrum vibro-acoustics.

  • Where You’ll Find Them: Outdoor Venue (Ammortal Airstream on 5th Ave)
  • What You’ll Experience: Ammortal will be offering 20-minute Chamber sessions in the Ammortal Airstream on 5th Ave, giving you a chance to reset, recharge and rejuvenate like never before.

• 

  Becoming

  Becoming offers transformative, personalized experiences designed to help high-achievers unlock their full potential. With expert coaching, customized assessments and tailored strategies, participants overcome burnout, reclaim balance and enhance leadership skills – all while reconnecting with their true selves for lasting success and deeper fulfillment.

  • Where You’ll Find Them: Innovation Lounge
  • What You’ll Experience: Come sample a 15-minute coaching session and enter for a chance to win a free Life Reset, Becoming’s immersive four-day program that’s valued at $30,000.

• 

  Butter Payments

  Failed payments are a complex problem – and because payments fail for different reasons and return different error codes, sticking with a single approach can limit your performance. Butter’s advanced framework uses machine learning to tailor payment recovery specifically to your business by learning with each transaction.

  • Where You’ll Find Them: Innovation Lounge
  • What You’ll Experience: Stop by to learn how Butter can reduce customer churn and increase revenue.

• 

  Chilly GOAT Cold Tubs  

  For more than 25 years, Chilly GOAT Cold Tubs has offered a range of cold tubs, hot spas, and contrast therapy tubs designed to help athletes, high-performers and wellness seekers feel their best, faster. The brand’s Alpine Cold Tub is plug and play, delivering temperatures as low as 40° F in an efficient 84’ footprint. 

  • Where You’ll Find Them: Wellness Lounge
  • What You’ll Experience: Step into the Alpine Cold Tub and experience the difference top craftsmanship makes in your cold plunge experience. 

• 

  Daxko

  Daxko provides innovative technology that maximizes productivity, increases engagement and drives sustainable growth. Daxko’s comprehensive suite of software solutions includes Club Automation (multi-location management), Zen Planner (scheduling and payment processing), Motionsoft (member management, billing and reporting) and Engage Pro (personalized communication and targeted campaigns). Daxko Operations unifies everything, offering a centralized platform.

  • Where You’ll Find Them: Innovation Lounge
  • What You’ll Experience: Learn how Daxko can help your fitness and wellness business scale with confidence through best-in-class software.

• 

  Echelon

  Echelon transforms outcomes through intelligent fitness, scalable solutions and a connected ecosystem to help gyms thrive. The brand’s latest innovation, StrengthIQ, offers a smart strength training ecosystem with personalized workouts, real-time feedback, automatic resistance adjustments and AI-guided progressions.

  • Where You’ll Find Them: Innovation Lounge
  • What You’ll Experience: Get an up-close look at Echelon’s innovations like StrengthIQ, and learn how Echelon products help increase upsells and drive engagement.

• 

  EGYM

  EGYM’s latest innovation, Genius uses advanced AI to make the entire gym floor more intelligent, integrating 200+ leading fitness brands into a single, seamless training experience. Backed by over a billion data points, EGYM Genius creates hyper-personalized training plans for members that adapt to their goals, fitness levels and a gym’s complete equipment inventory including free weights and selectorized strength. 

  • Where You’ll Find Them: Innovation Lounge
  • What You’ll Experience: Get a glimpse into the future of AI-powered fitness with EGYM Genius and learn how you can provide a fully customized and connected fitness journey for your members. 

• 

  Evolt

  The Evolt 360 body composition scanner is a simple-to-use, 60-second scan that provides detailed data through more than 40 measurements including muscle mass, fat mass, water and minerals. Evolt allows you to better understand your members, track their progress and provide personalized nutrition and supplement advice.

  • Where You’ll Find Them: Wellness Lounge
  • What You’ll Experience: Get your own personalized assessment and learn how you can use advanced body-composition tech to drive better outcomes for your members.

• 

  Fitness On Demand

  Fitness On Demand offers a comprehensive wellness and engagement platform that provides personalized, training, nutrition, mindfulness and recovery content inside the gym, at home and on the go. Fitness on Demand’s new Recovery Station provides guided sessions on warm-ups, cool-downs, yoga, mobility, core and mindfulness through an interactive touchscreen TV. The company’s Group Studio platform offers an extensive library of on-demand classes.

  See Also

  

  Five Personal Training Certifications, Five Unique Personalities

  • Where You’ll Find Them: Innovation Lounge
  • What You’ll Experience: Get an inside look at Fitness On Demand’s Recovery Station, Group Studio platform and premium content library. 

• 

  Mindbody + ClassPass 

  Mindbody provides the tools over 42,000 gyms, studios, salons and spas use to run, market and grow, from booking and payments to marketing and staff management. ClassPass works directly with businesses to merchandise excess inventory, attract new clients and unlock additional revenue. Together, they leverage AI to offer personalized experiences for consumers and actionable insights for businesses.

  • Where You’ll Find Them: Innovation Lounge
  • What You’ll Experience: Learn about tech including the Mindbody Branded App Tool Suite, Mindbody Payments, ClassPass for Business and more.

• 

  Sunlighten

  Sunlighten provides infrared sauna products for detoxification, relaxation, weight loss, muscle recovery and overall vitality. The mPulse Smart Sauna is Sunlighten’s premier, patented three-in-one precision wavelength full spectrum infrared sauna, now with integrated red light. It’s the world’s first and only dynamic sauna that offers the ease of pre-set programs to target specific health benefits.

  • Where You’ll Find Them: Wellness Lounge
  • What You’ll Experience: Feel Sunlighten’s infrared sauna technology for yourself, and learn about the health benefits.

• 

  Technogym 

  The Technogym Ecosystem features award-winning equipment spanning Pilates, treadmills, bikes, strength and more. Technogym Checkup uses advanced biometrics and AI to assess physical and cognitive conditions, providing users with their Wellness Age, a simple yet powerful metric to compare to real age. With this information, the AI-powered Technogym Coach adjusts training programs to maximize results and satisfaction.

  • Where You’ll Find Them: Innovation Lounge
  • What You’ll Experience: Get your own personalized assessment and Wellness Age from Technogym’s breakthrough new product.

• 

  Tonal

  Smart home gym leader Tonal provides strength training expertise with equipment that offers science-backed workouts and real-time guidance to automatically assess needs, track progress and unlock insights. The new Tonal 2 offers a high-res camera, allowing users to see themselves as well as perform drop sets and aero HIIT, a combination of cardio and strength training.

  • Where You’ll Find Them: Innovation Lounge
  • What You’ll Experience: Give the new Tonal 2.0 a try and see what all the hype is about. Plus, get your questions answered by Tonal experts. 

• 

  WellnessJK

  WellnessJK supports a range of health-focused goals, from muscle recovery and pain relief to relaxation and rejuvenation. The company’s Wellsystem HydroWave, an advanced hydro-jet massage bed, offers contactless, full-body relaxation and recovery. The RedWave Plus, a cutting-edge system that blends near-infrared and red-light technology, boosts muscle recovery, circulation and overall wellness.

  • Where You’ll Find Them: Wellness Lounge
  • What You’ll Experience: Try out the Wellsystem HydroWave and RedWave Plus for yourself, and discover the physical and mental well-being benefits of both technologies.

• 

  WellnessSpace Brands 

  WellnessSpace Brands offers an industry-leading suite of experiential wellness products, including HydroMassage Beds and Lounges, CryoLounge+ Chairs and RelaxSpace Wellness Pods. The products are convenient and easy to use with no staffing required. The brand’s latest launch is the HydroMassage G3, a personalized full-body heated massage lounge chair for wellness and muscle recovery.

  • Where You’ll Find Them: Wellness Lounge
  • What You’ll Experience: Take a break from the hustle and bustle of the Innovation Summit and try the new HydroMassage G3.

• 

  ZeroWheel

  ZeroWheel is a fitness technology company that helps people live healthier lives by taking a core-focused approach to full-body training. ZeroWheel is a compact, motorized training device that transforms any space into an energetic fitness environment. Through a blend of hardware and an integrated app, ZeroWheel delivers dynamic, real-time resistance and assistance to boost strength, balance, mobility and overall well-being.

  • Where You’ll Find Them: Innovation Lounge
  • What You’ll Experience: Give ZeroWheel a try and see why it’s the perfect tool for fitness classes and personal training sessions.

  The ATN Innovation Summit 2025, a can’t-miss two-day event featuring immersive content, cutting-edge product demos and ample networking opportunities, comes to New York City this June 17-18. To get your tickets or learn more, click here.