Asensei and 3DLook Team on Ultimate Engagement Tool
The partnership combines Asensei’s AI-driven movement tracking with 3DLook’s body composition data to support individuals on health and fitness journeys, including those using GLP-1 weight-loss medications
Asensei, an AI-powered movement recognition tech company, is partnering with 3DLook, an AI-driven mobile body scanning solutions provider, to elevate consumers’ fitness and wellness journeys and drive engagement with comprehensive assessments, enhanced personalization, and progress tracking.
The alliance aims to serve health and fitness brands, including those focused on GLP-1 weight loss services.
“Progression is retention,” Asensei CEO Steven Webster said. “Asensei customers have been increasing acquisition and retention of customers by offering a suite of check-in experiences that baseline strength, mobility, balance, and fitness and then show ongoing improvement along their journey. For many customers, their intrinsic motivation is to not just feel stronger but to look stronger and see their hard work in the mirror. With 3DLook, we extend our computer vision capabilities from understanding the athlete, the room they’re in, and the equipment they’re using to being able to show them a true reflection of the results of their hard work.”
The collaboration combines Asensei’s precise movement tracking with 3DLook’s FitXpress body composition data—including BMI, BMR, body fat percentage, lean body mass, and fat body mass—to create detailed profiles that inform personalized wellness programs tailored to individual goals and capabilities. Members can monitor their body changes and track progress over time, fueling motivation and engagement. The partnership also introduces a new feature: smart scale validation, which provides advanced BMI verification and enables users to compare AI-derived weight with self-reported data to help prevent the misuse of weight-loss medications.
Whitney Cathcart, 3DLook’s chief commercial officer, adds that the partnership creates a seamless experience for users.
“By integrating FitXpress with Asensei’s advanced capabilities, we’re empowering individuals with the most accurate body composition data and real-time insights, allowing them to visualize their progress like never before,” Cathcart said. “Whether they are pursuing general fitness or engaging in weight loss journeys, including those involving GLP-1 treatments, this level of personalization will motivate users to stay engaged and committed to achieving their health and wellness goals.”
