Alo Yoga Steps Into Footwear Space With Launch of Unisex Sneaker
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Alo Yoga introduced the ALO x 01 Classic lifestyle sneaker, the brand’s first product in the footwear space
Activewear brand Alo Yoga has taken a step into the footwear market with the introduction of the Alo x O1 Classic lifestyle sneaker. Alo Yoga aims to extend its commitment to high-quality products by offering a premium sneaker that combines style, comfort and sustainability.
The Alo x O1 Classic boasts a lightweight construction and responsive support, making it a must-have for fashion-forward fitness enthusiasts.
One of the standout features of the Alo x O1 Classic sneaker is its vegan leather, which provides a creaseless fit for long-lasting impact. The sneaker also incorporates extra padding in the interior collar, ensuring comfort and minimizing the risk of discomfort or blisters during extended wear.
The midsole of the Alo x O1 Classic is designed with a honeycomb wall, providing an encapsulated cushioning system that offers superior support and comfort. Additionally, its horseshoe-shaped insole contributes to better alignment, stability, balance and overall comfort.
Danny Harris, CEO and co-founder of Alo Yoga, emphasized how sneakers align perfectly with the brand’s core values and evolution.
“Alo’s success is built on the product — the fit, the fabrics, the quality,” Harris said. “Focusing on signature elements, no animal by-products, recycled rubber soles and vegan leather, our sneakers allow for a creaseless fit that lasts longer than the competition.”
Incorporating hidden technology, the Alo x O1 Classic sneaker features “revolutionary high rebound cushioning,” which ensures responsiveness and adaptability to the wearer’s movements. An invisible lift system adds an extra 2 inches of height, enhancing both style and confidence.
The Alo x O1 Classic lifestyle sneaker hit the market at the end of May, currently retailing for $185. Alo Yoga is actively expanding its footwear line; the brand has also introduced slides for men and women.