Truemed and CorePower Yoga Partner to Make Yoga More Accessible
The largest yoga studio chain in the U.S. is making it easier for yoga students to unlock HSA/FSA funds for CorePower Yoga classes and memberships
Truemed, a payment solution company that simplifies the process for consumers to use their tax-free savings accounts to access health and wellness services and products, has partnered with CorePower Yoga.
The collaboration allows qualified yoga students to unlock their Health Savings Account (HSA) and Flexible Spending Account (FSA) benefits for CorePower classes and memberships.
A recent data brief from the CDC reveals that approximately one in six Americans are yoga enthusiasts, demonstrating that yoga remains one of the most popular mind-body practices. CorePower Yoga has over 220 studio locations in the U.S. and offers both live and on-demand classes and yoga teacher training.
“Accessibility and democratizing yoga are key pillars we strive for at CorePower Yoga in all facets of the business,” CorePower Yoga’s chief marketing and commercial officer, Sarah Choi, said. “This partnership with Truemed is a meaningful step forward on our brand mission and underscores the importance of yoga as a powerful health intervention.”
Interested yoga enthusiasts complete a health intake survey from Truemed, which is reviewed by a licensed healthcare practitioner. If eligible, they will receive a Letter of Medical Necessity, allowing them to reimburse their CorePower Yoga purchases using pre-tax HSA/FSA funds.
“Yoga is more than just exercise; it is an effective non-pharmaceutical intervention for various conditions, such as heart disease and depression,” Truemed co-founder and CEO Justin Mares. “We’re excited to partner with CorePower Yoga to help make this practice more accessible by enabling eligible individuals to use HSA/FSA funds where applicable.”
Truemed’s partnership with CorePower Yoga follows a similar deal it forged earlier this year with the National Academy of Sports Medicine (NASM) so that consumers can use tax-free funds for personal training, gym memberships, exercise classes, equipment, supplements, and sleep aids. Last month, Truemed also partnered with BODi, enabling qualified consumers to purchase BODi health and fitness supplements.
Pre-Tax Wellness
As gyms and luxury clubs continue to integrate health and wellness offerings within their facilities, fitness brands are making it easier than ever for consumers to tap into their FSA and HSA accounts for products, membership, and classes. Most recently, smart home fitness brand Tempo partnered with Flex to make its AI virtual personal training program more accessible via HSA and FSA accounts.
Additionally, Dr. B, a telehealth provider, has partnered with Xplor Mariana Tek, F45, and SoulCycle to save consumers money and invest in their health and wellness.
Wellness and recovery tech brand Hyperice has also joined the movement, partnering last year with Sika Health so consumers can use their funds for Hyperice products, such as the brand’s Hypervolt, Normatec, Venom, Hyperice X, Vyper, Hypersphere, and compression wearables lines.
