Technogym Powers the Hybrid Fitness Revolution With Open Ecosystem
Partnership
Sponsored By Technogym
From AI-powered training to on-demand fitness content to integrated third-party software, devices and apps, the Technogym ecosystem brings everything together for clubs and their members
The digital revolution is in high gear and has become an integral part of fitness consumers’ experience and expectations. Hybrid fitness, accelerated by the pandemic, is here to stay — and reaching club members inside and outside the four walls of the gym or studio has become a non-negotiable.
Technogym, a trailblazing brand in fitness, wellness, sport and health, is leading that transformation. Founded in 1983, Technogym has carefully created an unparalleled ecosystem of connected smart fitness equipment, digital services and training content, along with a Technogym app.
From AI-powered precision training to on-demand fitness content to integrated third-party software, devices and apps, the Technogym ecosystem delivers a fully personalized experience for users while enabling operators to attract and retain members.
Personalized Training Thanks To AI
“Today, a consumer can activate a personalized training program, thanks to our AI system — anywhere and anytime — on the cloud, at home, at clubs, on the go,” said Enrico Manaresi, Technogym’s media relations director. “This allows operators to provide the customers with a fully personalized program and experience inside the facility and the clubs, but also outside.”
Technogym continues to develop its advanced offerings, setting new standards in fitness and wellness. The brand recently introduced Technogym Checkup, which uses AI and enables users to embark on a personalized and targeted training journey based on their physical and functional constitution.
“Our AI-based assessment station … represents the access point to the ecosystem in order to measure physical and cognitive parameters and to a fully personalized program for every single individual that evolves over time thanks to AI,” explained Technogym founder and CEO Nerio Alessandri.
After a user logs into the Technogym app, Technogym Checkup measures body composition, strength, balance, mobility and even cognitive abilities. The technology can also calculate a user’s ‘Wellness Age’ so members can get a baseline assessment and work to decrease their age—a nod towards the booming longevity space.
The data is then processed by Technogym AI Coach, the brand’s digital trainer, to provide a customized prescription tailored to the user’s needs, conditions and goals. Users can track progress and improvements, resulting in adaptive training programs that evolve with them.
Best of all, the Technogym ecosystem allows the training program to be accessed anywhere and anytime.
Technogym’s Open-Platform Approach
Technogym’s omnichannel strategy and open platform capabilities meet fitness consumers where they are digitally. As consumer use of external apps, wearables and fitness trackers have become a centerpiece in the fitness experience, Technogym’s integration with Runkeeper, Apple, Garmin, Polar, Fitbit and more gives operators an edge.
“Technogym ecosystem is an open platform that can work with any fitness equipment, (including) the equipment of other brands already in use in the club,” Manaresi said. “We can work with any software and we can work with any consumer device or app. We work with Samsung, we work with Apple Watch, we work with popular apps such as Strava. The idea is having an open platform partner with the operator.”
Technogym’s overarching goal, Manaresi said, is to personalize the training experience for every single individual, creating an immense growth driver for clubs and operators.
“A precise program according to what they need, which can be fitness, performance or health,” he explained. “And when it comes to the operator, our goal is to have the partnership to increase their business (as they) manage the entire journey of the consumer inside the club and outside the club, while driving attraction, retention and secondary spending.”
A Vast Library & Content Integration
Technogym’s ecosystem also includes content, with a factory TV studio devoted to creating immersive fitness content that is offered across any equipment brand.
Technogym has cultivated a massive library of over 1,000 workouts across HIIT, strength training, boxing, yoga, Pilates and guided meditations through self-guided workouts, trainer-led workouts and classes. There are also signature programs for those keen on a specific sport, such as golf, sailing, skiing or running — which were created by professional coaches.
“It’s unique,” Manaresi said. “There are other brands in the consumer space offering, for example, connected (cycling) classes — but Technogym today offers (content) across any equipment. We try to have the biggest library possible of content and choices. And then of course AI allows users to personalize and pick the right elements.”
The Gold Standard in Wellness
Technogym’s ecosystem and omnichannel approach have made it a top-tier provider for clubs, hotels, physiotherapists and medical centers, allowing them to personalize each aspect of the member experience while providing cutting-edge technology that improves the healthspan of users.
It also earned the brand the title of official and exclusive supporter of the cardio, strength and functional training equipment for participants who will compete in the Paris 2024 Olympic and Paralympic Games. Technogym is equipping 29 athletic training centers in Paris with 1,200 pieces of equipment for nearly 15,000 competing athletes.
As Manaresii aptly states, “Technogym is recognized all over the world as the wellness company.”