Fireside Chat: MADabolic’s Brandon Cullen on Scaling Strength Training

MADabolic is one of the rising stars in group fitness, with 30-plus open locations and 80-plus in development

In this latest “Fireside Chat” video, MADabolic Co-Founder and Chief Concept Officer Brandon Cullen joins Athletech News Founder and CEO Edward Hertzman to discuss the brand’s unique and highly effective approach to fitness, from its emphasis on barbell-free strength training to the way MADabolic builds culture and grows its franchise business.

Cullen and Hertzman discuss how MADabolic came up with its particular blend of group strength and conditioning, MADabolic’s secret sauce when it comes to franchising, and why hospitality is the best member retention tool, among other topics. Watch the full interview for expert commentary on the following:

• How to identify and nurture your core customer 
• What to make of current negative headlines in fitness franchising 
• The benefits of opening studios in “tier two cities”

Key Talking Points:

• (3:27- 11:05) Effective strength training in a group fitness format
• (11:05 – 18:36) MADabolic’s unique approach to the member experience, including its on-time policy
• (18:36 – 26:40) Being strategic about the use of technology
• (26:40 – 33:18) Honesty and transparency in the franchising industry
• (33:18 – 46:29) Why MADabolic isn’t yet in markets like NYC or LA