Momentous Partners With NFL Team To Launch Next-Gen Recovery Drink
Elite Recovery comes after NFL nutritionists experimented with hundreds of product formulations to find the perfect blend
Momentous, a fast-growing human performance and nutrition company, announced its latest innovation: Elite Recovery, a post-workout drink developed in partnership with an unnamed NFL team.
The culmination of extensive research and development, Elite Recovery is designed to bring professional-grade recovery nutrition to everyday athletes. Momentous touts that the drink can facilitate recovery from activities including a 90-minute bike ride, high school football training camps and long skiing days.
According to the nutrition brand, the product comes after NFL nutritionists experimented with hundreds of different smoothies and juices daily to maintain their athletes’ peak performance. After producing 10,000 bottles, Elite Recovery is now on the market.
“The launch of Elite Recovery is a reflection of the relationships we have built across the professional and collegiate sports landscape,” said Momentous co-founder and CEO Jeff Byers.
“We currently sell our products into over 200 locker rooms across the country, and in 2022, we had the opportunity to begin working directly with an NFL franchise’s staff to develop a product and formulation to best meet the needs of their athletes and operations,” Byers added. “The feedback from that project was overwhelmingly positive, and today, we’re thrilled to be able to bring that same product to a wider audience who are pushing their personal boundaries in their training.”
Elite Recovery boasts a comprehensive blend of ingredients including protein, complex carbohydrates and collagen. It also includes creatine, to promote lean body mass, tart cherry, to help manage inflammation, and ashwagandha, which lowers cortisol levels.
Momentous was launched in 2018 to offer science-backed supplements (at least seven of which have earned the Informed-Sport certification). Earlier this year, Humble Growth, a wellness-focused venture capital firm, acquired a significant minority stake in Momentous in a deal worth $32 million.
Byers, a retired NFL offensive lineman, is well-versed on the importance of proper supplementation. He says Momentous is committed to effecting change within the supplement industry by offering scientifically validated products.
“The supplement industry was like the wild west of high performance when I retired,” Byers said. “Our goal at Momentous is to provide athletes with the knowledge and products they need to excel.”