Zumba Fitness Adapts to Coronavirus With New Class Formats, Technology

“As soon as the pandemic hit, we challenged our entire tech team to start developing solutions for our instructors to be able to teach livestream classes, and they’ve developed a suite of products that are incredible, that help our instructors set up their classes, schedule their classes, take payments, and livestream their classes,” Alberto Perlman, CEO of Zumba Fitness, told Cheddar on Monday.

There are nearly one million people reportedly taking virtual Zumba classes each week, filmed by instructors around the world.

“One of the things I am most proud about is that it’s not only a workout but it’s also keeping them sane… READ MORE @ Cheddar