Whoop, Maker of the Fitness Tracker that Pro Athletes Love, is Now Valued at $1.2 Billion
October 29, 2020

Whoop has closed a $100 million Series E Financing round, valuing the company at $1.2 billion.
Some of the biggest names in sports are investing in the wearable company Whoop amid a global pandemic.
The fitness tracking company announced Wednesday it closed a $100 million financing round, valuing it at $1.2 billion.
The latest round of investors includes Super Bowl MVP Patrick Mahomes, champion golfers Rory McIlroy and Justin Thomas, Arizona Cardinals wide receiver Larry Fitzgerald and two-time NBA Finals MVP Kevin Durant (via his business venture ThirtyFive Ventures).