The Boston-based health and fitness wearable maker is seeking to unite Massachusetts business leaders across industries to accelerate real-world AI adoption
As artificial intelligence penetrates nearly every sector, companies are in a race with one another to maximize use of the tech as it continues to evolve.
But some companies are joining forces to accelerate AI-adoption and innovation, led by health and fitness wearable giant Whoop.
The company-led initiative, known as the Massachusetts AI Coalition, is designed to strengthen collaboration and AI integration for leading wellness, healthcare, technology, manufacturing and industrial companies and investors with significant presence throughout the state.
“The AI revolution is here, and Massachusetts has all the pieces to play a leading role,” said Whoop founder and CEO Will Ahmed.
“But leadership is not automatic and it requires coordination,” he added. “This coalition brings together the most ambitious companies in the Commonwealth to attract world-class talent, accelerate real-world AI adoption, and build an ecosystem that can rival the world’s established AI powerhouse cities.”
DraftKings has joined founding chair Whoop in the coalition, along with Suno, Lovable, Wayfair, HubSpot, Klaviyo, Circle, Hi Marley, Blitzy, Phoenix Tailings, Duckbill, Jellyfish, Formlabs, Agency Inc and 7AI.
“The Massachusetts AI Coalition exists to help companies navigate that shift together, helping new founders start and stay here, supporting growth companies as they scale, and encouraging companies outside of Massachusetts to join us and build here,” explained VP of AI at Work at Whoop, Ryan Durkin.
“The 100+ in-person events we’re collectively holding in 2026 will push all of us to share what’s working in the field, what’s not, and how to deploy AI in ways that drive real impact for teams, customers, and the broader Massachusetts economy,” Durkin added.
The coalition is targeting practical in-person engagement and events to support innovation at the companies to give Massachusetts a more competitive edge in the AI race.
The companies are organizing events that follow five main formats:
- Learning-focused workshops led by practitioners shipping AI into production
- Hands-on building sessions and hackdays
- Networking for founders and operators
- Product launches spotlighting new AI innovation
- Community events designed to make learning and building together both accessible and fun.
“Massachusetts has everything it takes to lead the world in artificial intelligence — the talent, the institutions, and the companies already building what’s next,” said Governor Maura Healey. “The Massachusetts AI Coalition brings together industry leaders to accelerate innovation, grow our economy, create jobs, and ensure the breakthroughs shaping the future are happening right here in our state.”
The coalition is continuing to seek additional companies, venues and leaders to help host events, co-lead discussions and contribute to AI development in Massachusetts.
A growing number of fitness and wellness brands are leveraging AI to boost operational efficiency and capacity while improving customer experiences, as intelligence-powered platforms like Zenoti argue the tech distinguishes top performers in the industry.
This year’s Consumer Electronics Show also showcased how AI wearables are the future of fitness and healthcare, providing more nuanced data and insights for consumers.
