Wellness, Innovation & Competition Converge at RiminiWellness 2025

The 19th edition of RiminiWellness will showcase the latest trends, tech, and training innovations

RiminiWellness, Italy’s premier fitness, sport and wellness event, is set to return for its highly anticipated 19th edition from May 29 to June 1, 2025, at the Rimini Expo Centre along the iconic Riviera. 

Organized by Italian Exhibition Group (IEG), this 4-day event is much more than a trade show — it’s a dynamic hub for business, education and cutting-edge wellness trends, where industry professionals, fitness enthusiasts and top brands come together to experience the future of well-being.

Wellness Immersion

Known for its unique blend of B2B and B2C experiences, RiminiWellness seamlessly unites fitness, sports performance, holistic health, nutrition and beauty under one roof. From leading equipment manufacturers and gym operators to rehabilitation experts and medical wellness providers, the event creates an ecosystem where innovation thrives.

In 2024, RiminiWellness solidified its position as a global wellness powerhouse, drawing delegations from 25 countries and transforming the Rimini Expo Centre into a hub of innovation. The event spanned 28 pavilions, featured 300 exhibiting brands and offered 2,000 hours of training as well as 500 business matchmaking appointments and 80 professional conferences. 

Beyond the exhibition halls, RiminiWellness OFF, in collaboration with the Municipality of Rimini, brought energy to the local community with 240 events across the region – fully illustrating that Rimini doesn’t just host wellness; it lives and breathes it.

This year, the event is set to be even bigger.

2025 attendees can expect an expansive lineup featuring the latest trends in functional fitness, CrossFit, Hyrox, group training and longevity-focused health solutions. As always, the event will also showcase groundbreaking technology, expert-led education and immersive experiences designed to inspire, inform and elevate the global fitness and wellness industry. 

RiminiWellness 2025 is set to push the boundaries of fitness, wellness and performance by embracing a deeper, more personal approach to well-being. This year’s theme, “Face Your Shades,“ invites attendees to go beyond physical fitness, challenging both mental and emotional barriers to unlock their full potential. More than just a slogan, this initiative highlights the importance of holistic health – balancing body and mind through movement, recovery and self-discovery.

Innovation, Competition & Networking Await

RiminiWellness 2025 also offers a host of events designed to help gym owners, investors and entrepreneurs navigate the evolving fitness landscape. One of the key highlights? The inaugural Fitness Franchising Day, an essential gathering for those looking to scale, invest or innovate within the fitness industry.

Taking place on Friday, May 30, Fitness Franchising Day will bring together top franchisors, franchisees and industry experts in partnership with Affilya. This exclusive event will provide a deep dive into franchise development, featuring insights from leading Italian and international experts on best practices, emerging trends and key investment strategies.

Attendees can expect high-level training, panel discussions and roundtables, covering everything from franchise management to financial strategies and real estate opportunities. The afternoon will be dedicated to structured networking and one-on-one meetings, giving potential franchisees the chance to connect directly with leading brands and explore new business opportunities.

RiminiWellness 2025 will take over the entire expo area, including two newly inaugurated halls, to host two of the most anticipated competitions in the fitness world: Italian Showdown and Hyrox.

Now in its tenth edition, Italian Showdown has cemented itself as the premier CrossFit event in Italy, attracting athletes of all levels. Designed to be inclusive and accessible, the competition will feature three divisions, beginner, intermediate and advanced, allowing participants to push their limits in a challenging, yet supportive environment. More than just a competition, Italian Showdown is a celebration of dedication, strength and the relentless pursuit of fitness excellence.

Making its return for a third, and most electrifying, Italian edition, Hyrox will unfold over three days of high-intensity competition. This globally-recognized fitness race fuses running, functional training and strength challenges, offering an unparalleled test of endurance and power. 

Athletes of all abilities can compete across multiple divisions, including Open, Doubles, Pro and Relay, making it a uniquely scalable event. Whether you’re looking to test your personal limits or experience the camaraderie of a team competition, Hyrox provides an opportunity to challenge yourself while becoming part of a thriving global fitness community.

Expanding the Wellness Experience at RiminiWellness 2025

Beyond the high-energy competitions and industry networking, RiminiWellness 2025 is diving deeper into holistic health, nutrition and wellness innovation. Two standout areas – the Nutraceuticals and Food Supplements section and the Holistic Wellbeing Area – will offer immersive experiences and valuable business opportunities.

Designed for professionals looking to increase their skills in the field of nutraceuticals, the Nutraceuticals and Food Supplements initiative will bring together leading manufacturers, distributors and industry specialists to explore the latest advancements in functional nutrition. Over 4 days, attendees can participate in workshops, roundtables and expert-led discussions to better understand how supplements can enhance performance, recovery and overall health.

The Holistic Wellbeing Area will serve as a hub for alternative and complementary therapies, integrative medicine and natural healing practices. From meditation and energy work to natural remedies and holistic lifestyle solutions, this area is designed to connect practitioners, wellness seekers and businesses committed to mind-body balance.

And when it comes to location, the setting couldn’t be better.

With its stunning coastline and open-air training spaces, Rimini embodies the very essence of an active lifestyle. From workouts along the Parco del Mare, Europe’s largest outdoor gym, to relaxation at the region’s renowned thermal baths, it’s a destination that seamlessly blends sport, nature and recovery. RiminiWellness 2025 not only brings the global fitness community together but also celebrates the spirit of a city that lives and breathes wellness year-round. Learn more and register today.