Virtuix Raises Over $5M for Gamified VR Treadmill
Virtuix plans to use the funding to ramp up production of its Omni One, a beta version of which is already being shipped to investors
Virtuix is preparing to launch Omni One, a complete entertainment system that intends to take gamified and immersive experiences to the next level by allowing users to walk and run in 360 degrees within video games and virtual worlds using a treadmill and accompanying VR headset.
The company just closed a successful equity crowdfunding effort, which “far exceeded” its $5 million goal, Virtuix founder and CEO Jan Goetgeluk told Athletech News. Virtuix’s total Series B funding is now at over $11 million committed, Goetgeluk confirms.
“We’re thrilled about the success of our investment campaign and our community’s excitement about Omni One,” Goetgeluk said. “Omni One is a groundbreaking product that sets us up for rapid revenue growth.”
Goetgeluk adds that Virtuix has a waitlist of 35,000 interested consumers, and shipping 3,000 units a month would bring in $100 million in annual revenues.
“We’re ready to scale,” he said.
Virtuix plans to use the funding to ramp up production of its Omni One and reach profitability in 2024. JC Team Capital, a prior investor, is a lead investor in the recent round, and its founder and CEO, Parth Jani, will join Virtuix’s board of directors.
While Virtuix’s current Omni product line consists of Omni Pro, a commercial version of Omni One, and Omni Arena, a multiplayer attraction consisting of four Omni Pro units. The new Omni One is lighter and more compact, making it an ideal addition for at-home fitness and entertainment. It’s also simple to fold and move, allowing players to move freely. The Omni One has an intro price of $2,595, including both the treadmill and a Pico VR headset.
The company has started shipping beta units of Omni One to its 8,000 equity investors and plans to deploy over 1,000 units by the end of the year, with the remaining investor units delivering in Q1 2024.
Pre-orders will be available to the general public later this year, with delivery beginning in Q2 2024.
Courtney Rehfeldt has worked in the broadcasting media industry since 2007 and has freelanced since 2012. Her work has been featured in Age of Awareness, Times Beacon Record, The New York Times, and she has an upcoming piece in Slate. She studied yoga & meditation under Beryl Bender Birch at The Hard & The Soft Yoga Institute. She enjoys hiking, being outdoors, and is an avid reader. Courtney has a BA in Media & Communications studies.