Receiving investment from the likes of Travis Kalanick and Harvey Spevak, Sekra blends circadian lighting, curated community and shared wellness values
Wellness real estate is increasingly trending toward not only providing hubs and getaways, but bringing health optimization directly into the home.
That’s where Sekra, a new wellness apartment concept backed by Uber founder Travis Kalanick and Equinox executive chairman Harvey Spevak, enters the picture.
The apartment complex — which just closed a $12.5 million seed round co-led by Fifth Wall and 8VC apartments — will feature sleep-optimized circadian lighting and longevity-focused social events, with applicant screenings based on shared wellness values.
The concept comes from serial entrepreneur Oliver Ripley, whose Habitas hotel chain also features social-wellness principles. With Sekra, Ripley is looking to unite the most important pillars of longevity, namely, community.
“Changes in society have transformed the way we live, creating more loneliness and separation than ever,” Ripley said in an Instagram post.
“We choose our homes based on location, price and square feet rather than community, shared interests and values,” he continued. “Remote work, AI, social media are isolating us and community has become an after thought that we search for, but growing up we knew all our neighbors. Sekra is a way of life based around shared values and human connection.”
The new concept enters the market as the wellness real estate industry nears $1.1 trillion, which it’s estimated to reach by 2029.
And Sekra isn’t alone in its wellness-focused living community. Luxury residential spaces Four Seasons Resort and Residences Telluride in Colorado are implementing in-home oxygenation systems throughout every residence and hotel room, meant to counteract altitude effects and improve oxygen efficiency, sleep and recovery.
Meanwhile, connected fitness giant Peloton seems to see the potential in wellness-driven development, after authoring a white paper arguing for greater integration in residential, hospitality and campus spaces.
