TRX’s latest tools upgrade time-tested movements to match modern needs around comfort and accessibility
Push-ups, pull-ups and jogging are exercises as old as fitness itself. These primary movements happening across boutique, big box and at-home gyms every day have stood the test of time — but that’s not to say they couldn’t use an update.
Enter TRX’s latest equipment drop, which is its next step in making fitness more accessible, portable and enjoyable.
The Push-It alleviates the wrist pain sometimes associated with traditional upper body exercises like push-ups. The Pull-It also targets upper body strength by assisting users with pull ups. And the HexGrip Weight Vest allows hands-free, comfortable strength and conditioning.
“The fun thing about these products is that they play into the strength of TRX and its origin of producing high-utility but low-frills products, all centered around functional training,” said Jon Shanahan, VP of Marketing at TRX. “These are an extension of the core idea behind why people like TRX and the suspension trainer in the first place.”
Pushing & Pulling
The Push-It features two handles, stabilizer rings and pads that connect together and encourage natural arm rotation as users leverage their weight against themselves in a push-up motion. They reduce possible wrist pain, slipping and protect floors.
“It’s this tiny little tool that’s deceptively simple because it has this crazy impact on the way your full body is engaged when you’re doing a push-up,” Shanahan said.
The Pull-It includes two flexible straps and handles that anchor to any beam, rafter or bar and target a user’s back, biceps, forearms and shoulders. They feature an anti-slip texture and adjustable length.
TRX designed both the Pull-It and Push-It to meet consumers at their fitness level. While the Push-It rings provide the stability new users find beneficial, seasoned gymgoers can remove them utilizing the instability of the patented dome design to challenge themselves to a further extent. The Pull-It also caters to a wide market with its neutral, rotatable handles that move with a user’s shoulders. Shanahan specifically cited individuals nursing shoulder injuries or experiencing limited shoulder mobility as beneficiaries of those features.
“These are tools that can get you to your first full push-up or pull-up,” he said. “Like the suspension trainer, it can be used by a beginner, just to get them moving for the first time, or elite athletes.”
The Vest
Like the Push-It and Pull-It, TRX’s HexGrip Weight Vest prioritizes comfort — plus it is designed to address an outstanding consumer demand.
“We have these 20 and 40 pound weight vests that are actually some of our best sellers, but the overwhelming feedback included stories where people said that it just didn’t fit the female form,” said Shanahan. “That was the biggest thing.”
So, TRX kept what worked with its original vests and adjusted what didn’t.
“We used the same Neoprene and HexGrip as our primary vests,” Shanahan said. “Then, created a silhouette design that would allow for more people to be able to wear the vest comfortably. The straps are almost infinitely adjustable, so they help fit more people. We also added a second one to make sure it stays on your body when you go from walking to running.”
TRX also added a pocket on the back for accessories, so users can keep things like car keys, flashlights or pepper spray handy.
Growing with the YBell
TRX dropped the Pull-It, Push-It and HexGrip Weight Vest in late November after months of testing and training with coaches and instructors. Shanahan noted TRX has already received notable interest from retailers and expects to see them appear in a variety of settings in the coming year.
These products join the YBell as products to watch in 2026. Shanahan shared that TRX recently inked deals with four major fitness brands, including Sweat440 and Orangetheory, to begin featuring their four-in-one strength training tool in their locations. TRX also has a planned YBell rollout in the coming months with Decathlon, a leading sporting goods retailer in Europe.
At the same time, TRX plans to leverage the brand’s consumer awareness to market to users who want the same high-end fitness experience at home.
“We’ve served the commercial gym space extremely well, and everything is built for that kind of professional user. That’s really what TRX is known for,” Shanahan said. “But I think on the consumer side, we’ve always benefited from people seeing our products, using them in the gym and wondering how they can bring them home. What we’re trying to make sure we do as we go forward with products like this is bringing TRX — this brand that people know, love and trust — into their homes and focus on all the things people are doing between sports like pickleball, soccer and the different modalities they’re training for. You’ll see that as we get into next year.”
