Ye
Investors Sue Adidas Over Failed Partnership With Kanye West
Investors allege that Adidas was aware of the risks of its partnership with with Kanye West before severing ties with the rapper.
A Costly Breakup: The End of Yeezy Leaves Adidas in Financial Predicament
The end of Yeezy will cost Adidas roughly $1.3 billion in revenue if the sportswear brand fails to repurpose the stock.
Peloton Pulls the Plug on Ye’s Music in its Classes, Popular Instructor Weighs In
In addition to Peloton, Adidas, Balenciaga, Foot Locker, and TJ Maxx have also severed ties with Ye in recent weeks.
