The Sales Arms

panelists on stage at the ATN Innovation Summit
Tech

Is AI Taking Over the Fitness World? Yes and No, Say Industry Experts

Top minds tackled the fitness industry’s most revolutionary, and possibly intimidating, topic head-on at the ATN Innovation Summit 2025.

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women and men high-five after a group fitness class

Reimagining Member Engagement: Lessons From The Sales Arms on Building Brand Ambassadors

The Sales Arms execs explain how boutique fitness brands can build a culture that prioritizes turning members into long-term brand advocates.

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