Peloton is seeking refunds on tariffs it says were unlawfully imposed under emergency powers, joining companies including iFIT and Reebok.
Nike is putting a twist on “Just Do It” with a global campaign to fire up young consumers amid corporate restructuring and layoffs.
Yieldmo & Experian are helping activewear brands target high-intent shoppers, drive store traffic and maximize ad spend amid tariffs.
Lululemon is laying off 150 employees and planning modest price increases to offset tariffs amid shifting consumer demand.
Activewear and footwear giant Nike is reportedly set to increase prices this week across several product categories.
Life Time reported a solid Q1 2025 and signaled confidence in its high-end model despite economic uncertainty.
Political insiders break down what the tariff situation could mean for fitness companies in the years and months ahead.
Nike is reshuffling leadership and Skechers is going private in a $9B deal as two footwear giants take bold steps amid tariff pressures.
A wave of tariff increases slated for the summer threatens to blunt momentum in the $120-billion sporting-goods business,
As tariff pressures rise and inflation lingers, a new report from Impact Analytics reveals how footwear retailers can adapt.
Sign Up to Our Newsletter
