Sportswear

Puma & Meta Launch Mixed-Reality Shopping Experience for Basketball Shoe Debut

Puma and Meta have launched an MR shopping experience letting users explore the All Pro Nitro sneaker in an immersive virtual environment.

New Luxury Activewear Brand Aims To Raise the Bar on Style

Phyt Lab debuts as a luxury activewear brand merging performance and style, aiming to redefine fitness apparel.

Fitness & Fashion Collide: Sportswear Market on Track for $128B

The global sportswear market is projected to reach $128B by 2031, driven by several factors that are driving demand.

Nike is the Top Sportswear Brand of Choice in USA

Following Nike at the number two spot in the top sportswear brands in USA is athletic apparel retailer Lululemon.