Spartan
Spartan Race Will Track Athletes’ Biomarkers in New Partnership
Joi + Blokes has partnered with Spartan to launch Project 300, a 200-day study tracking 300 athletes’ biomarkers and training outcomes.
UBS Event Explores What’s Next in Booming Global Wellness Market
From AI wearables to GLP-1s and social fitness, UBS’s event spotlighted the innovations driving the $2 trillion wellness market.
Cadence Collective Launches To Monetize Participation Sports
Cadence Collective comes as demand grows worldwide for mass-participation sporting events like marathons, triathlons and fitness races.
F45, Spartan Race Continue Partnership With Weekly Workout Series
Spartan and Deka participants can enjoy free workouts at F45 Training studios across the globe to train for the fitness competitions.
F45 Partners With Spartan Race To Create Custom Workouts
Functional fitness brand F45 Training will create workouts designed to prepare its members to compete in Spartan races.
CrossFit Unveils Partnership With Spartan Race & Tough Mudder
Nobull CrossFit Open participants will get the opportunity to enter one of Spartan's U.S.-based events in 2023.
STRIVE Secures $6M in Funding with Participation from Athlete Investors
With this new funding, STRIVE has now raised a total of $10.5 million since its inception in 2016 & will use funds to...
