Skechers

artwork for the ATN Playbook article series
Fashion

The Playbook: Footwear Brands Are Listening to the Customer

Activewear-focused footwear brands including Skechers are tuning into customer needs, and they're seeing sales rise.

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The exterior of a Skechers store with people milling about outside and in front of the store.
Fashion

From the C-Suite to the Deal Table, Nike & Skechers Bet Big on Change

Nike is reshuffling leadership and Skechers is going private in a $9B deal as two footwear giants take bold steps amid tariff pressures.

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