Here's how the world's top studio fitness brands are approaching the business of recovery, including infrared sauna, cold plunge and more.
Roth's Nordic Strong makes its official debut in NYC this fall, powered by a patented machine and elements of Danish and Norwegian culture.
As new technology continues to proliferate, top executives believe fitness and wellness brands that hone in on the human touch will win big.
C-suite execs break down the pros, cons and key considerations of franchising versus staying corporate-owned when scaling a fitness brand.
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