ROR Partners

an instructor leads a group fitness class

MVP Effect: Certain Members Are Worth More to Gyms, Report Finds

A particular segment of highly engaged members drives the majority of business success for gyms, according to a new report from Les Mills.

ROR Drives Real Growth for Fitness Brands

Leveraging data from 262+ million U.S. adults, ROR helps fitness brands market to individuals who are actively considering joining a nearby club.