Ritual

Ritual Ulta
Wellness

Ritual Partners With Ulta Beauty, Reflecting a Shift in Wellness Retail

Ritual's clinically studied supplements have arrived at Ulta, signaling evolving consumer expectations around wellness.

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direct-to-consumer supplement companies
Nutrition

GNC Is Bankrupt. The Vitamin Shoppe’s Stock Is Tanking. Direct-to-Consumer Supplement Companies Want to Fill the Void.

The market share of GNC and the Vitamin Shoppe was 97 percent at the start of 2018. Now it’s 88 percent, thanks in part to a small but growing field of direct-to-consumer supplement companies.

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