retention

ABC Fitness Launches AI Retention Tool After Court Blocks ‘Click-to-Cancel’ Rule

ABC Fitness launches Click2Save to cut churn and help gyms amid shifting cancellation rules after a court blocked the FTC’s mandate.

Gym member and owner

10 Ways to Turn Gym Milestones Into Member Magic

Research shows emotionally connected members are three times more likely to stay—here's how to create those bonds

outside of 24 hour fitness

24 Hour Fitness Follows HVLP Gyms in Membership Points Offerings

To boost member participation and motivation, fitness chain 24 Hour Fitness has launched its new loyalty program