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Sportswear giant Puma will continue backing popular fitness racing competition Hyrox, including providing official gear.
Puma and Meta have launched an MR shopping experience letting users explore the All Pro Nitro sneaker in an immersive virtual environment.
Hyrox, known as the “marathon of fitness”, hosted a groundbreaking fitness competition in New York City this past weekend on Pier 76, hosting over 5,300 athletes for its most-attended race in the United States to date.
Tracksmith is well known in the running community, and partnerships with Puma and J Crew have helped catapult it into the mainstream.
The virtual and online fitness market is anticipated to reach $256.97 billion by 2032, up from $15.82 billion in 2022, per market research.
Meta and Puma have teamed up to prove that virtual reality can deliver an amazing fitness experience in the smallest of spaces.
Planet Fitness wrapped up the quarter with over 18 million members and is eyeing Asia as part of its international expansion plan.
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