Sportswear giant Puma will continue backing popular fitness racing competition Hyrox, including providing official gear.
Puma and Meta have launched an MR shopping experience letting users explore the All Pro Nitro sneaker in an immersive virtual environment.
After staging its biggest-ever event in the U.S. at Manhattan’s Pier 76, Hyrox is solidifying its presence as a global fitness brand to watch Hyrox,…
Tracksmith is well known in the running community, and partnerships with Puma and J Crew have helped catapult it into the mainstream.
The virtual and online fitness market is anticipated to reach $256.97 billion by 2032, up from $15.82 billion in 2022, per market research.
Meta and Puma have teamed up to prove that virtual reality can deliver an amazing fitness experience in the smallest of spaces.
Planet Fitness wrapped up the quarter with over 18 million members and is eyeing Asia as part of its international expansion plan.
The Cowen Insight Our checks show a widening gap in innovation, ASPs and digital brand momentum at Nike, lululemon and Puma. Nike and lululemon digital…
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