Princeton Equity Group

KidStrong Nabs Strategic Investment From Princeton Equity Group

The private equity firm is expanding its fitness and wellness involvement by backing KidStrong, a youth fitness franchise with 184 locations.

an interior shot of Amped Fitness.

Amped Fitness Gets Investment From Princeton Equity Group, Eyes More Expansion

The low-price gym brand, which counts 35 locations in the southeast and southwest, will look to enter new U.S. markets, focusing on "concentrated metro" areas.

Barry's CEO JJ Gantt at the ATN Innovation Summit

JJ Gantt Takes Over as Barry’s CEO Amid Bold Expansion Plans

Joey Gonzalez becomes executive chairman as JJ Gantt is named CEO of Barry’s, leading the brand into a new phase of global expansion.

Stretch Zone Gets Boost With Strategic Investment From Princeton Equity Group

Princeton Equity Group provided Stretch Zone with the investment that will help the franchisor expand its national footprint.