The private equity firm is expanding its fitness and wellness involvement by backing KidStrong, a youth fitness franchise with 184 locations.
The low-price gym brand, which counts 35 locations in the southeast and southwest, will look to enter new U.S. markets, focusing on "concentrated metro" areas.
Joey Gonzalez becomes executive chairman as JJ Gantt is named CEO of Barry’s, leading the brand into a new phase of global expansion.
Princeton Equity Group provided Stretch Zone with the investment that will help the franchisor expand its national footprint.
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