Industry leaders pointed to fitness' ability to drive stronger healthcare and social wellness outcomes as key levers for the industry's future. The rise of GLP-1s offers another opportunity, they said.
NYSC has partnered with Zing Coach to launch MYCO, an AI-powered fitness coach designed to deliver personalized programming to all members.
New York Sports Club (NYSC) is expanding its Hyrox affiliation across several NYC-area locations this summer.
NYSC is the first to launch two Les Mills boutique group fitness concepts in the States that appeal to young fitness consumers.
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