NYC

collage of fitness amenities inside different apartment buildings
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Luxury High-Rises Level Up Their Fitness Amenities

New York's luxury residential developers are building fitness centers that rival top private clubs and boutique studios.

Rhone Expands Commuter Push With National Campaign, NYC Activations

The premium activewear brand is marking its popular Commuter Collection’s 10th anniversary with a Wordle partnership, terminal activations, influencer storytelling […]

women inside the Tension fitness studio

Tension Opens as a Women’s-Only Strength Gym Amid Female Lifting Surge

Opening in Brooklyn's Williamsburg neighborhood, Tension aims to make weightlifting more accessible, safe and community-driven for women.

Pvolve Eyes NYC Expansion Through Local Franchise Owners

Functional fitness brand Pvolve is aiming to open 5-10 new locations throughout New York City, with a focus on local entrepreneurs as franchise owners.

Interior shot of people doing yoga at Yoga Joint under blue lights.

Former Barry’s Exec Has Big Plans for Yoga Joint

Former Barry's exec Adam Shane is bringing Yoga Joint's infrared heated strength-and-yoga concept to New York City, with 15 locations planned.

exterior rendering of a new Chelsea Piers Fitness gym

Chelsea Piers Fitness Confirms Plans for Massive New Club in NYC’s Hudson Square

Chelsea Piers Fitness is opening a 50,000-square-foot club in New York City's Hudson Square neighborhood, slated for the second half of 2026.

The Athletic Clubs Lands Lululemon Collab, Expands to 7 NYC Locations

Lululemon has named social fitness gym The Athletic Clubs as its exclusive NYC gym partner for its new "Yet" activation.

Barry’s Opens 100th Studio With Wall Street Debut, Marking Major Milestone

Barry's now has 100 locations across 19 countries as it accelerates U.S. and international expansion following an investment from Princeton Equity Group.

gym floor inside the Five Iron Golf Club

Five Iron Golf Adds Private Gym Access to Rockefeller Center Location

Five Iron Golf is challenging what a fitness space can look like, opening a new members-only gym and wellness center in its Rockefeller Center location.

woman inside a SweatHouz sauna

SweatHouz Eyes a Sauna & Cold Plunge Studio Takeover in NYC

Three entrepreneurs are leading SweatHouz's expansion into New York City with 12 planned contrast-therapy studios, beginning with Tribeca.