New Years

Inside the Top New Year’s Fitness Campaigns of 2026

This year, many fitness brands focused on reminding people about how good working out can feel, while some offered bold discounts and edgy messaging about the dangers of AI.

Leading UK Gym Operator Wants Adults To Embrace Playtime Again

David Lloyd Clubs is introducing "kidult" classes — playful, nostalgia-driven workouts designed to make exercise feel more fun and sustainable.

The Best Fitness and Wellness Products to Kick Off 2025

Start 2025 on a healthy note with the best fitness and wellness products. From gut health boosters to cutting-edge beauty tools and more.