NAD+
SuppCo Finds Half of NAD+ Supplements Flunk Label Claims
Half of the top-selling NAD+ supplements fail label claims, SuppCo finds, raising concerns over quality in the booming longevity market.
Hydration Room Scales Up With 6 New Bay Area Locations
Hydration Room is expanding into the Bay Area with six new IV therapy clinics, beginning July 25 in Campbell, California.
Tru Niagen Brings NAD+ Wellness to Equinox Hotel New York
Niagen Bioscience debuts Tru Niagen and Niagen IV at Equinox Hotel New York, marking its first move into luxury hospitality.
5 Wellness Trends Taking Over 2025, According to The Vitamin Shoppe
The Vitamin Shoppe’s 2025 trend report reveals what’s shaping modern wellness, from on-the-go protein and AI-developed peptides to NAD+.
Shed Adds Anti-Aging NAD+ Nasal Spray & Injections
Shed, a telehealth platform, has added NAD+ supplements via nasal spray and injection, tapping into the anti-aging trend.
Silicon Valley’s NexGen Health Adds Restorative NAD+ IV Therapy
NexGen Health, a regenerative health clinic in San Jose, California, is introducing Niagen Plus IV Therapy, an anti-aging hack.
NAD+ and Longevity: Insights from ChromaDex’s Dr. Andrew Shao and Rob Fried
ChromaDex Founder and CEO and the company's Chief Scientific Advisor, spoke to ATN about the science of longevity and the popularity of NAD+.
