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Nearly one decade ago, Bill Shufelt and John Walker set out to change the way people experience and enjoy non-alcoholic beer.
Thrive Market's decision to stop selling booze reflects shifting consumer habits and creates space for a bevy of new non-alcoholic drinks
A preliminary study shows GLP-1 drugs like Ozempic may slow alcohol absorption and reduce feelings of intoxication.
The Zero Proof has partnered with SoulCycle for a Hamptons activation offering non-alcoholic drinks to riders ahead of a national rollout.
U.S. alcohol consumption hits record lows as Gallup reports sharp declines, especially among Gen Z and women.
Gen Z is driving a functional beverage boom, trading traditional drinks for kombucha, protein shakes and adaptogenic teas.
Swet brings a mobile sauna and ice bath experience to festivals and events, tapping into demand for alcohol-free, wellness socializing.
The non-alcoholic beer market is projected to hit $35 billion by 2032, fueled by Gen Z, sober-curious trends, and rising demand for wellness.
Tom Holland's new NA beer brand Bero represents a new Gen Z trend and evolving consumer demand for healthier options.
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