NA
CEO Corner: Athletic Brewing’s Bill Shufelt on Reimagining NA Beer
Athletic Brewing has quickly become one of the biggest names in the fast-growing non-alcoholic beverage market, offering beers that closely […]
Thrive Market’s Alcohol Exit Signals Big Wellness Retail Trend
Thrive Market's decision to stop selling booze reflects shifting consumer habits and creates space for a bevy of new non-alcoholic drinks
GLP-1s May Be Blunting the Buzz & Changing How We Drink
A preliminary study shows GLP-1 drugs like Ozempic may slow alcohol absorption and reduce feelings of intoxication.
SoulCycle, The Zero Proof Partner as Sober-Curious Trend Rises
The Zero Proof has partnered with SoulCycle for a Hamptons activation offering non-alcoholic drinks to riders ahead of a national rollout.
US Alcohol Consumption Hits Record Low Amid Wellness Shift
U.S. alcohol consumption hits record lows as Gallup reports sharp declines, especially among Gen Z and women.
This Is What Gen Z’s Happy Hour Looks Like Now
Gen Z is driving a functional beverage boom, trading traditional drinks for kombucha, protein shakes and adaptogenic teas.
Meet Swet: The Mobile Sauna Turning Up the Heat on the Social Wellness Scene
Swet brings a mobile sauna and ice bath experience to festivals and events, tapping into demand for alcohol-free, wellness socializing.
Non-Alcoholic Beer Market To Hit $35B by 2032
The non-alcoholic beer market is projected to hit $35 billion by 2032, fueled by Gen Z, sober-curious trends, and rising demand for wellness.
Hops & Dreams: Tom Holland Launches Premium NA Beer Brand
Tom Holland's new NA beer brand Bero represents a new Gen Z trend and evolving consumer demand for healthier options.
