How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
The Middle East gym giant will open a Bangkok flagship in early 2027, making good on plans to expand into Asia following a $100 million funding deal
The Pilates franchise is entering Saudi Arabia and tells ATN it's nearing deals in several European countries, with Abu Dhabi and New Caledonia openings also planned
The European operator is expanding into its fourth country with Arkhe as Dubai and the wider Middle East attract growing investment from global fitness brands
The Middle East fitness giant is removing mirrors, screens and phones from its latest group fitness concept in a move to take judgment out of the gym experience
GymNation has launched a muscle thobe and ghutra collection, marking the Middle East gym operator's entry into activewear.
GymNation has secured a $100 million private credit facility from HPS Investment Partners, the credit arm BlackRock acquired last year.
Dubai's boutique fitness operators are borrowing from luxury hospitality and seeing success, but Pilates is the exception.
Middle East operator GymNation is rolling out a Hyrox competition across its clubs, expanded women-only programming and a Dubai Performance Center.
GymNation has launched the world’s highest gym class, which takes place in a hot air balloon above soaring above Riyadh, Saudi Arabia.
Anytime Fitness will open its first Saudi Arabia location in spring 2026, the latest move in an aggressive Middle East growth push.
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