How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
Signia Restore will bring Aescape, Peloton, Normatec, Ammortal and other fitness and recovery offerings under one roof, starting in Indianapolis
Work conferences are becoming a new frontier for wellness, as attendees increasingly expect time to rest and recharge during work travel.
Hilton and Calm are debuting a new sleep story narrated by Paige DeSorbo as travelers increasingly prioritize rest and recharging.
Hilton’s 2026 Trends Report reveals travelers are redefining vacations, choosing rest, purpose and connection over status.
Peloton and Hilton have deepened their ties to give Hilton guests in-room access to Peloton fitness content.
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