Gatorade is betting on the burgeoning better-for-you beverage market as it transforms its products in an attempt to bring hydration to a wider consumer audience.
New EY research shows consumers increasingly prioritizing clean ingredients, functional benefits and lower sugar in their beverage purchases.
Gatorade is the latest — and perhaps the biggest — brand to lean into growing consumer demand for better-for-you drinks.
Aqua Theon has landed funding for its OoMee drink line as investors dive into marine nutrition as an emerging wellness category.
Kim Kardashian has joined functional energy drink brand Update as co-founder as part of its relaunch and rebrand.
Beyond Meat is expanding beyond the plant-based meat-substitute category and entering beverages in a major product shakeup.
Odyssey, a mushroom-powered functional energy drink brand, is coming to U.S. airports including JFK, LaGuardia and Chicago O'Hare.
Lucky Energy has raised $25 million in Series B funding to accelerate its national rollout and compete in the clean energy drink market.
Trip, the calming beverage brand backed by Joe Jonas, Ashley Graham and others, has raised $40 million at a $300 million valuation.
Recess, a pioneer in the relaxation beverage space, raised $30M in Series B funding and named former Nutrabolt exec Kyle Thomas as co-CEO.
Sign Up to Our Newsletter
