Liquid Death is officially entering the energy drink space with a new line of zero-sugar sparkling energy beverages set to launch in 2026.
Naked Nutrition enters the energy drink market with a six-ingredient, zero-sugar beverage with clean energy and for health-focused consumers.
Energy drink leader Celsius has launched its largest campaign to date following its $1.65B Alani Nu acquisition.
Functional fitness franchise F45 has teamed up on a multi-year partnership with energy drink king Red Bull.
Celsius has acquired Alani Nu in a $1.65 billion deal that will advance its energy drink category forward.
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